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There are three things that really irritate me about A/B testing. The first is where people fool themselves by drawing conclusions from too little data. The second is the myth that small changes frequently result in large improvements and the final one is when A/B tests are used to predict an actual percentage improvement when the data just isn’t there.
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Don’t Fool Yourself with A/B Testing | WhatClinic.com
What a great post.! It always irritated the crap out of me when just because they read some post/book about the wonders of A/B testing, they suddenly become some empowered UX expert and tell me how to do my job.
