There are three things that really irritate me about A/B testing. The first is where people fool themselves by drawing conclusions from too little data. The second is the myth that small changes frequently result in large improvements and the final one is when A/B tests are used to predict an actual percentage improvement when the data just isn’t there.
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Don’t Fool Yourself with A/B Testing | WhatClinic.com
What a great post.! It always irritated the crap out of me when just because they read some post/book about the wonders of A/B testing, they suddenly become some empowered UX expert and tell me how to do my job.
Just read a good article on “Why Ping Is the Future of Social Commerce”. And it said that we love to talk about music, movies and books and why Ping would be so awesome for new content discovery and it struck me that it would only be a matter of time before Ping includes other content besides music, like Apps.
iTunes already knows what apps we bought and there is already Genius that uses some algo to recommend you apps that you might like based on that but what would really be a killer feature would be social recommendations of Apps that your friends are using. There are already lots of startups in this space like Appolicious, Chomp, Appsaurus and I really wonder how these guys would fare if Ping included Apps.
If Apple could include other statistics like frequency of usage and recency of purchase, Ping could potentially blow the competition right out of the park. And I’m sure that there are a lot more metrics it could include to make social recommendations a lot more meaningful.
You only release or autorelease objects you own.
